How we got here
We got our start on the frontlines defending old-growth forests in British Columbia from clear-cutting. We asked: Who was buying the products made from these trees? What would happen if they learned the truth about it? We’ve been asking questions — and reforming industries — ever since.
Mindfulness. Equity. Principle.
Consciousness creates capability. We train our staff in mindfulness, center equity, and operate on a set of core principles—bringing greater awareness to our work every day.