How we are moving the global fashion industry

In just a few short years, we’ve catalyzed a massive shift in the way the industry thinks about its climate responsibilities — starting with Levi’s, which responded
to our “Too Dirty to Wear” campaign by committing to a 40% emissions reduction by 2025 for its global supply chain. Following Levi’s lead, major brands including Adidas, Puma, H&M, Nike, and the Gap have begun advocating to governments in the countries where they rely on coal-powered production to invest in renewables.

Our work has been a major influence on the standards adopted by the G7 Fashion Pact, the UN Fashion Industry Charter for Climate Action, and the Sustainable Apparel Coalition, which now requires members to have a minimum target of 45% emissions reduction by 2030.