How We Upended an Industry by Moving Starbucks
July 1, 2022
Stand.earth picked Starbucks as a target because if you’re going to move an industry, you start with the leader of the pack. Our #bettercup campaign did exactly that. We tracked the trash, held a week-long protest outside the company’s headquarters in Seattle, and built the “cup monster,” and introduced the world to Spencer. In short, we got Starbucks to work faster towards a better cup that wouldn’t make destroying forests part of the price of your daily cup of joe.
- Check out our report on the project here
- Watch Meet Spencer, our mockumentary on the Starbucks cup
- Listen to this message from the cup monster