Commitment to phase out fossil fuel-derived fibers
Brand has a commitment to reduce raw materials use by 25% across footwear and apparel products. “We replace petroleum-based synthetics with natural alternatives wherever we can.”
Deforestation-free materials
Leather: No leather used
Man-made Cellulosic Fibers: FSC certified
Low-carbon materials
Yes – good examples of investment in next gen/bio alternatives, wool, sugar cane.
Increasing Circularity
Allbirds does not have clear targets to increase the use of recycled cotton, but does have a strong target for 100% regenerative wool by 2025, and reports working consistently with farmers, saying “We’re working with them to increase the supply of regenerative wool, while also creating innovative financing models to incentivise them to use their land to store carbon.” Allbirds offers resale through its own platform, and has specific product goals related to durability.
Target & increase recycled cotton
Not clear
100% recycled/organic/regen cotton + wool, report on progress
Yes – target 100% of wool from regenerative sources by 2025
Support farmers, transition to regen/organic farming
Yes – Prioritised working with sheep farmers farmers. “we’ve been in consistent conversation about how we can be supportive on our mutual journey to transform all of their farms to a regenerative model. We’re working with them to increase the supply of regenerative wool, while also creating innovative financing models to incentivise them to use their land to store carbon.”
Resale/repair – % total sales/disclosure on #
Offers resale through Allbirds ReRun
Direct link resale/repair to reduce production
Focus on increasing durability including specific product goals
Materials transparency
Shares material mix: Discloses material information by weight in MT, wool, tencel and green eva
Provides data on units sold: No