GHG emissions:

PUMA has set an emissions reduction target for its own operations of 35% by 2030 from a 2017 base year, which is not in line with keeping warming below 1.5°C.

The company has also set an emissions reduction target for its supply chain of 60% per million euro sales by 2030 from a 2017 base year, equivalent to an absolute target of 27%. This target is not in line with the 55% reduction required.

Renewable energy:

PUMA has set a renewable energy target in its own operations of 100% by 2025, but the energy will be a mix of additional to the grid and renewable energy credits.

PUMA has yet to set a target of 100% renewable energy for its supply chain by 2030, which is an essential step for decarbonising its manufacturing, but it has set a target of 25% renewable energy for core suppliers by 2030 which is an important first step.

Coal phase out:

PUMA has publicly set a target to phase out coal-fired boilers from its core Tier 1 and Tier 2 suppliers by 2030 to reduce air pollution and cut emissions.

GHG emissions:

PUMA publicly reports GHG emissions in its own operations, and in its supply chain. The company does provide a full breakdown of its Scope 3 emissions.

Energy use:

PUMA publicly reports its energy use for its own operations, and provides a breakdown of its renewable energy use and how that energy is sourced.

For its supply chain, PUMA is one of very few companies that reports on its supply chain energy use and the percentage of renewable energy in its supply chain, broken down by Tier 1 and 2, although it does not provide details on how it is sourced. This is an essential step in accountability on its renewable energy target.

Suppliers:

PUMA provides the majority of its supplier list to Tier 1, Tier 2 and Tier 3.

PUMA provides its suppliers with training and resources to help them make energy efficiency improvements, including events organized by the Sustainability Team. PUMA does not report providing its major suppliers with financial incentives for energy efficiency measures, but does require them to make energy savings as a condition of contract as part of its Forever Better Sustainability Handbooks.

PUMA reports enrolling its suppliers in cleaner production programs which include coal boiler phase out, with a goal of replacing coal-fired boilers at all key factories by 2025.

PUMA does report providing its suppliers with training and resources to help them transition to renewable energy, including events organized by the Sustainability Team. The company does not report providing specific financial support or incentives to make the energy transition, but does finance projects such as cooperation with the Apparel Impact Institute (Aii) for the Clean by Design (CbD) project in China, Taiwan and Vietnam. Puma requires core suppliers to buy Renewable Energy Credits as a condition of contract, and provides resources to help them make alternative arrangements where RECs aren’t available, which is a step forward, but it should prioritise higher-impact renewable energy sourcing methods.

PUMA does require its suppliers to disclose GHG emissions data and set GHG emissions reduction targets, and requires suppliers to provide facility level data via the Higg FEM.

PUMA has not made any commitments to phase out fossil fuel based materials.

PUMA has not made a public policy to ban the sourcing of leather from the Amazon Biome or taken measurable steps to ensure that Amazon leather is not contributing to deforestation, but reports a low level of leather purchase from Brazil and works with the Leather Working Group on improving traceability. PUMA does have a general policy against contributing to deforestation through other materials including cellulose- and wood-based products, and is a supporting member of the CanopyStyle initiative. However, PUMA was found to be at high risk of sourcing leather from deforestation in the Amazon Biome according to the 2021 Nowhere to Hide report.

Low-carbon materials:

PUMA has taken limited steps to advance textile-to-textile recycling of synthetic fibres with an initiative to recycle “unsellable” items through chemical recycling, but has not committed to increasing closed-loop apparel-to-apparel recycling for its post-consumer waste. PUMA has committed to increasing recycled polyester use to 75% in apparel & accessories by 2025, but plans to use rPET to achieve this goal. PUMA has not committed to reduce the impact of its raw materials sourcing by switching to organic cotton or cotton sourced from regenerative agriculture by 2030, but has committed to procuring 100% cotton, polyester, leather, and down from certified sources by 2025, and increased its use of recycled cotton to 4% in 2021.

Increasing circularity:

PUMA has a circularity policy with commitments to improve durability, develop take back programs, reduce production waste by 50% and develop recycled material options for leather, rubber, cotton and PU by 2025, which is moving in the right direction. Currently PUMA is piloting some limited programs to improve circularity including its SWOP shop resale program, but needs to ensure that these will reduce overproduction in the near term.

PUMA does publicly report its material mix and the volume of materials. It does report on the volume of pre-consumer waste material from its core Tier 1 and 2 suppliers and how that material is managed.

PUMA does report its shipping emissions annually and includes shipping emissions in its GHG reduction targets. But it does not provide a breakdown of its transportation methods.

PUMA has a policy to avoid aviation and commit to slower shipping methods such as maritime, rail and land. As part of a near-term plan to reduce shipping emissions, PUMA is working with Maersk to switch to cleaner shipping fuels. It reported a 0.7% drop in its upstream transportation and distribution emissions between 2019 and 2021.

PUMA has not committed to transitioning to zero emissions vessels (ZEV) by 2030. The company has not used its voice publicly to advocate for Zero Emission Shipping.

PUMA has not committed to transitioning its last mile delivery to zero emission vehicles.

Puma signed on to a letter with 68 other companies to the German government advocating for a comprehensive climate neutrality implementation plan. Puma also signed on to a letter of support for renewable energy investments in Mexico.