Commitment to phase out fossil fuel-derived fibers
No – Brand said target is to transition 31% of the polyester used for SHEIN-branded products to recycled polyester by 2030. In 2023, recycled polyester accounted for 7.9% of polyester directly sourced for SHEIN-branded products, increased from <1% in 2022.
Deforestation-free materials
Leather: No
Man-made Cellulosic Fibers: The brand answered no in response but is a member of the Canopy initiative. Viscose is 8% of material mix (5% of the 8% is certified)
Low-carbon materials
Some limited examples for a company of this size. SHEIN invested €200 million in the Circularity Fund. Has also worked Donghua University to develop a polyester recycling process. Industry experts have commented on the limitations, including that it would not be able to do this at scale for the volume of polyester the company produces.
Increasing Circularity
On the surface, SHEIN has made preliminary efforts to engage in circularity efforts, but without fundamentally addressing its business model.
It has invested €200 million in a Circularity Fund and has worked Donghua University to develop a polyester recycling process.
The company has no set recycled cotton targets given how the majority of its fiber usage is derived from synthetics.
The company has SHEIN Exchange, a peer-to-peer resale platform which is available in the US, France, Germany and the UK.
Target & increase recycled cotton
No specific target for recycled cotton. Doesn’t report on progress.
100% recycled/organic/regen cotton + wool, report on progress
SHEIN is a member of Textile Exchange but does not report cotton or wool sustainable materials targets
Support farmers, transition to regen/organic farming
No.
Resale/repair – % total sales/disclosure on #
Brand shared SHEIN Exchange, a peer-to-peer resale platform, first launched in the US in 2022, which encourages our customers to engage in circularity. In 2023, we saw over 4.2 million new users join the SHEIN Exchange platform in the USA, with over 115,000 pre-owned items listed for sale by more than 95,000 unique sellers. In 2024, we expanded SHEIN Exchange to France, Germany and the UK.
Direct link resale/repair to reduce production
No
Materials transparency
Shares material mix: Only % and extremely high % of synthetics. The following is the fiber breakdown by weight for textiles designated by SHEIN for use by contract manufacturers in 2023:
Polyester (75.7%; of which recycled polyester constitutes 6%-points)
Viscose (8%; of which forest-safe viscose constitutes 5%-points)
Cotton (9.9%)
Spandex (3.6%)
Polyamide (2.4%)
Other fibre categories, including linen, acrylics and metallics (0.3%)
Provides data on units sold: No