How we took on the world’s biggest fossil fuel financiers in 2024

December 18, 2024
This year was one for the books. At Stand.earth, we dubbed 2024 the year of the corporate greenwash.

As unnatural disasters like fires and floods impacted every corner of the world, pensions, retirement funds, and big banks like Royal Bank of Canada (RBC) and Citi doubled down on climate deception, hiding the truths of fossil fuel financing behind green advertising.

But we’re not fooled. The lengths that pensions and retirement funds went through to greenhush, and that big banks like Citi and RBC went through to greenwash fossil fuel financing, is absurd, and proof that our movement is powerful and a growing threat to the capitalist status quo. And we’re not stopping here. 

More people than ever are connecting financial institutions — meant to serve the people — to instead financing human rights violations, weapons, and fossil fuelled climate chaos.

Here’s some of what we accomplished in 2024:

Holding pensions, retirement funds, and banks accountable and calling out corporate greenwash is exactly what the Stand.earth community was built for.

Everyday, more and more people are connecting the dots between banks and pensions financing the climate crisis, and seeing these financial institutions get ever more insidious in greenwashing and dodging complicity in causing the fossil fuelled climate crisis.

Looking back at everything we’ve achieved has only made our team more determined than ever for 2025. We’re gearing up for the new year and we’ve got big plans to hold banks accountable and fight for a climate safe future.