SFI Forest Partners Program Destroys Forests & Misleads Public

The SFI Forest Partners Program misleads consumers and corporate buyers about the logging industry’s irresponsible and destructive logging practices. In 2012, the Sustainable Forest Industry (SFI), which is governed and financed by the logging and paper industry, launched a marketing initiative that misleads consumers looking for responsibly-logged forest products. The SFI Forest Partners Program, announced in partnership with major publishers including Time, National Geographic Society, Macmillan, and Pearson, promised to improve forest management. Unfortunately, the Forest Partners Program relies on the SFI’s weak standards, lax enforcement, and deceptive verification audits. The Forest Partners Program is just another example of SFI’s efforts to greenwash forest destruction.