lululemon sets goal to clean up its climate pollution!
lululemon’s plan to cut its climate impact
Fashion is one of the worst climate polluting sectors on the planet, responsible for at least 4% of global climate emissions - more than Germany, France, and Canada combined. It’s impossible to solve the climate crisis without the fashion industry taking bold climate action.
Since 2022, Stand.earth has been calling on lululemon, the iconic Canadian yoga and athleisure brand, to live up to its catchphrase “Be Planet” and be a leader in committing to ambitious climate action to reduce the impact of making its products and switch its manufacturing to clean, renewable energy. After three years of powerful campaigning from the incredible Stand community, from record-setting yoga protests to a coal delivery from Santa himself, in April 2025 lululemon announced its plan to switch to renewable electricity by 2030.
a big step forward for fashion
lululemon’s climate emissions have been ballooning in recent years – and this commitment is a meaningful step forward on the long road to a cleaner, more responsible future for both lululemon and the fashion industry as a whole.This shift has lifesaving consequences for the workers and communities in Lululemon’s supply chain—especially in Vietnam, where moving away from coal will slash toxic air pollution and spark a transition to renewable energy.
The path ahead is long, and Lululemon still has serious work to do. But this is progress—and we’re here for a future where fashion is powered by clean energy, not coal.
And while Lululemon is just one player, this move sends a powerful signal across the fashion industry: the era of coal-powered clothing is ending. It’s time for every brand to step up and be part of building a climate-safe future.
lululemon, is it worth burning the planet for a pair of leggings?
This video captures a powerful moment from our campaign, recorded before Lululemon had made any renewable energy commitments. At the time, the brand was pushing to double its profits while its emissions kept climbing — and we demanded better. We joined forces with yoga practitioners and athletes to #Asklululemon to align its health and wellness values with its climate action and transition to 100% renewable energy by 2030.
Putting the pressure on lululemon
We built power alongside lululemon customers and the yoga community to take action in lululemon stores all around North America.
Some highlights from our campaign
Since 2022, Stand.earth has been calling on lululemon to be a climate leader and transition its supply chain to renewables.
We accused lululemon of greenwashing
lululemon claimed to ‘Be Planet’ but its own reporting showed its climate emissions were skyrocketing. We submitted a complaint to the Competition Bureau in 2024 to investigate lululemon.
We challenged its greenwashing at the Olympics
In 2022, lululemon was announced as the official Team Canada Olympics brand – ironically dressing athletes whose sports are being threatened by climate change. lululemon's Team Canada mittens, which came under scrutiny by fans for costing $68 a pair, were made in Vietnam, where 53% of the electricity came from burning coal.
We called out its runaway emissions
lululemon was on track to increase its emissions significantly in the coming decade. We held the company accountable for its runaway emissions.
We mobilized our community
Over 7,000 yoga teachers and students, and the over 1 million strong Stand.earth community called on lululemon to switch from fossil fuels to clean energy.