Advisory: Santa to deliver coal to Procter & Gamble headquarters

December 3, 2019

Charmin executives called out for destroying Rudolph’s forests to make toilet paper

CINCINNATI, OHIO — Procter & Gamble executives are #1 on Santa’s Naughty List this year for destroying endangered forests like the Boreal Forest in Canada — the critical habitat for caribou, or reindeer — to make Charmin toilet paper.

WHO: Activists with environmental organization 

WHAT: Activists dressed as elves, reindeer, and carolers will accompany Santa Claus and Mrs. Claus for a brief trip from the North Pole to deliver 100 pounds of coal to executives at Procter & Gamble’s headquarters. 

ATTN PHOTO AND VIDEO EDITORS: The holiday soiree will parade around the block at P&G’s headquarters with burlap bags filled with coal before stopping at the entrance to deliver the coal and sing holiday carols.

WHEN: Thursday, December 5, 12-1 p.m.

WHERE: Procter & Gamble headquarters, 1 P&G Plaza, Cincinnati, OH 45202

WHY: In February 2019, and Natural Resources Defense Council (NRDC) released the Issue with Tissue report, taking the largest U.S. companies to task for using fiber from endangered forests to make toilet paper and exacerbating the climate crisis with their toilet paper and tissue products. The report gave Charmin a failing grade for using zero recycled content while instead relying on trees clearcut from the Boreal Forest in Canada.

In October 2019, protesters rallied outside P&G’s annual shareholder meeting to call attention to P&G’s failure to address its role in climate change, after months of behind the scenes negotiations failed because P&G refused to adopt clear commitments with timelines, actual goals, and clear steps to get out of endangered forests and threatened caribou habitat.

Protecting the Boreal Forest in Canada is a global priority. It is the largest intact forest in North America and stores more carbon per acre than just about any forest type on Earth, which is vital to mitigating the worst impacts of climate change. Often called the “Amazon of the North”, the Boreal Forest in Canada home to over 600 Indigenous communities, as well as boreal caribou, pine marten, and billions of songbirds. The loss of this intact forest is impacting Indigenous Peoples’ ways of life and driving the decline of caribou and other species.


Media contact: Virginia Cleaveland, Communications Manager,, 510-858-9902 (US) or 778-984-3994 (Canada)