New Morning Consult poll finds 80% of Prime members want Amazon to take stronger action on delivery and transportation emissions

SEATTLE (Traditional Puget Sound Salish and Duwamish Lands) — Ahead of Amazon’s Prime Day event kicking off tomorrow, July 8, a new Morning Consult national tracking poll of 1,077 Amazon Prime members finds an overwhelming 80% of the company’s loyal customer base wants Amazon to take stronger action to cut emissions from its delivery and transportation operations – and 75% of Prime members say they would accept slower shipping in exchange for reduced emissions, signaling a profound shift in customer priorities.

• Click here to access Stand.earth’s poll analysis

Key highlights from the poll are as follows:

• 80% of Prime members want Amazon to take stronger action on delivery and transportation emissions
• 75% are willing to accept slower shipping if it reduces emissions
• 77% believe Amazon has a responsibility to reduce transportation emissions
• 70% support a commitment to a 100% zero-emission delivery fleet by 2030

“Amazon has been dragging its feet on real climate action for too long. This poll shows the company’s most loyal customers expect it to do more to curb delivery emissions. As a first step, Amazon should join the growing list of real climate leaders committed to zero-emission, last-mile deliveries by 2030. We’re ready to engage Amazon leadership in substantive discussions to help the company chart a path forward that reflects the latest climate science and restores credibility with its Prime Member customers,” said Joshua Archer, Senior Global Corporate Campaigner at Stand.earth.

Stand.earth’s Prime Polluter report released last year documents a 75% surge in Amazon’s U.S. dock-to-door delivery emissions from 2019 until 2023. This stark increase directly contradicts the company’s 2019 Climate Pledge to cut its shipping emissions by 50% and reach net-zero carbon by 2040, while underscoring the urgent need for immediate, measurable action.

A separate investigation by Stand.earth Research Group (SRG) reveals that Amazon Air’s cargo fleet has increased greenhouse-gas emissions by 25% since 2019, with U.S. carriers now responsible for over 40% of global air freight pollution. These findings highlight how rapid, next-day delivery models like Amazon’s are fueling a burgeoning climate crisis.

“Amazon’s most loyal customers — and most frequent shoppers — have a clear message: They want bold action on emissions and will reward it. Decarbonizing deliveries isn’t just good for the planet, it’s good for business,” said Aslihan Tumer, Director at the Clean Mobility Collective.

Ahead of Amazon’s annual shareholder meeting in May, a coalition of youth climate leaders known as Youth for Climate Justice staged a “window wash” demonstration at Amazon’s Seattle headquarters, calling for full transparency on the company’s transportation pollution ahead of its annual general meeting of shareholders. Activists scrubbed the storefront glass and presented a letter to Amazon’s leadership, urging the retail giant to disclose the true scale of its carbon footprint and to align its operations with a safe climate trajectory. Last year, a survey of Amazon corporate workers found that over 60% of corporate workers believe Amazon is misrepresenting its climate impact to the public.

“Amazon leadership needs to wake up — for too long, they’ve put the goal of always-faster shipping on a pedestal, ignoring the inconvenient fact that their decisions are polluting our air and injuring warehouse workers until they can’t work anymore. Employees and customers alike are saying we want a different approach,” said Eliza Pan, Spokesperson for the worker group Amazon Employees for Climate Justice.

Stand.earth and the Clean Mobility Collective call on Amazon to commit to zero-emission deliveries in the last mile and maritime sectors. Amazon also must show a verifiable roadmap to zero-emission shipping in heavy-duty trucking by 2035 and aviation by 2040, and it must commit to putting its goods on zero-emission maritime ships by 2030. If the company fails to take these steps, it will put our climate and communities in peril during the remaining years of this critical decade.

Morning Consult conducted the online survey of 1,077 U.S.-based Amazon Prime members from June 27–29, 2025, with a margin of error of ±3%.

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Media Contacts:

Shane Reese, Stand.earth Corporate Campaigns Media Director, shane.reese@stand.earth, +1 919 339 3785 (U.S. Eastern Time)

Kudzayi Ngwerume, Communications & Engagement Manager, UMI Fund, kudzayi.ngwerume@umifund.org, +33 6 34 04 34 86 (CET Time)