Soapboxx and Stand.earth Honored for Best Partnership or Collaboration in Sustainability, Environment, & Climate in the Inaugural Anthem Awards
February 16, 2022
Livingston, Montana / Vancouver, BC (Traditional hunting territory of the Blackfeet, Flathead, Shoshone, and Crow tribes / Unceded Coast Salish Territories) — The Anthem Awards, the Webby Awards newest initiative, announced yesterday that they have awarded Stand.earth and Soapboxx the Silver Medal for Best Partnership or Collaboration in Sustainability, Environment, & Climate.
Soapboxx and Stand.earth collaborated to bring public awareness to multiple environmental issues taking place around the world. Soapboxx provided a custom website and platform for Stand.earth to run community-generated video collection, editing, and distribution campaigns. Stand.earth utilized their supporter network to solicit video testimonials and personal pleas to its campaign targets. This brought awareness about threats to Indigenous rights, forests, waterways, and the climate to the public.
“It is our distinct honor to recognize the work that brands, organizations, and individuals are all making to create an impact in their community,” said Jessica Lauretti, Managing Director, The Anthem Awards. “We launched this platform to show the world that all corners of our culture, from sports and entertainment to business leaders and celebrities, are all standing up to say, it is time for systemic change and that social good is what we value as a society.”
Soapboxx and Stand.earth’s objective was to collect video testimonials from the public calling on the B.C. government to protect the last old growth forests in the province, for insurers to end contracts with the Trans Mountain Pipeline, for banks to stop financing oil extraction in the Amazon rainforest, and to end fossil fuel subsidies.
“Stand believed in the power of their community and that’s why it got results,” said Lilly Shasta, Chief Product Officer at Soapboxx. “We could not be more proud to share in this recognition but also to have helped facilitate Stand’s valuable work in lifting up their communities’ voices with videos that simply could not be ignored.”
Soapboxx and Stand.earth built public pressure on the B.C. government to protect old growth forests and for insurers to pull out of the Trans Mountain Pipeline project by collecting and sharing 135 videos on key social media accounts, some of which were used in a targeted ad to Trans Mountain Pipeline insurers. Shortly after Stand.earth targeted insurers on LinkedIn using a compilation of user-generated videos collected through Soapboxx, Chubb cut ties with the project, making them the 16th insurer to back out.
“At Stand.earth, we’re always looking for new and innovative ways for folks to make their voices heard by decision-makers, and ensure everyone feels empowered to drive social change”, said Solaye Snider, Senior Digital Campaigner at Stand.earth. “We’re excited to be recognized for accomplishing both of those things through our collaboration with Soapboxx, and that their technology made it easier than ever for thousands of our members to make a positive impact in the world.”
Winners for the inaugural Anthem Awards will be celebrated at the first annual Anthem Voices conference followed by a star-studded virtual Awards Show on Monday, February 28, 2022. Fans will be able to hear from social impact leaders during the day and then watch the show, featuring special moments, and hallmark speeches from all you and your fellow winners at www.anthemawards.com.
Ziona Eyob, Media Director – Canada, firstname.lastname@example.org, +1 604 757 7279 (Pacific Time)
Lilly Shasta – Chief Product Officer Soapboxx, email@example.com, +1 413 559 8397 (Central Time)
Soapboxx is a video collection and distribution platform used by nonprofit organizations, health care initiatives, brand marketing, and political campaigns. Soapboxx was founded by Dr. Daniel Beckmann, Lilly Shasta, Caro Nicastro, and Franco Valle in 2017. Its technology aims to provide a tool for collecting, editing and sharing user generated content; and more broadly aims to facilitate the creation of social proof for digital marketing campaigns through grassroots storytelling.
Find Soapboxx online:
Stand.earth (formerly ForestEthics) is an international nonprofit environmental organization with offices in Canada and the United States that is known for its groundbreaking research and successful corporate and citizen engagement campaigns to create new policies and industry standards in protecting forests, advocating the rights of Indigenous peoples, and protecting the climate. Visit us at and follow us on Twitter @standearth.
Find Stand.earth online:
ABOUT THE ANTHEM AWARDS:
The Anthem Awards, the Webby Awards newest initiative, was developed to recognize the breadth of social good work (online and offline) around the globe by honoring the organizations, brands, and people creating long-lasting impact; including, Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.
The Anthem Awards was launched in response to the prevalence social good has taken within the national conversation and cultural zeitgeist in recent years. The inaugural competition received nearly 2,500 entries from 36 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue will fund a new grant program supporting emerging individuals and organizations working to advance the causes recognized in the inaugural Anthem Awards.
Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Members include Daniel Dae Kim (actor, producer, and activist); Ashley Judd (Author, Actor, and Social Justice Humanitarian); Mitchell Baker (CEO and chairwoman, Mozilla); Lisa Sherman (president and CEO, Ad Council), Sarah Kate Ellis (president and CEO, GLAAD); Renata Erlikhman (chief investment officer, OW Management); Shayla Tait (director of philanthropy, The Oprah Winfrey Charitable Foundation); Russlynn Ali (CEO and co-founder, XQ Institute); Marc Ecko (chief commercial officer and board member, XQ Institute); Heidi Arthur (chief campaign development officer, Ad Council); and Alexis M. Herman (chair and chief executive officer, New Ventures, and former U.S. secretary of labor).
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,500 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, and AIGA.
Find the Anthem Awards online: