The Issue with Tissue

Tissue companies are exacerbating the world’s climate crisis by using zero recycled content in their toilet paper.

“The Issue with Tissue” takes the largest tissue companies to task for destroying North American forests. Procter & Gamble, Kimberly-Clark, and Georgia-Pacific use zero recycled content in their at-home toilet paper, instead relying on ancient trees clear-cut from the Canadian boreal forest (the “Amazon of the North”).

This joint publication by Stand.earth and the Natural Resources Defense Council (NRDC) includes a scorecard grading the sustainability of toilet paper and other tissue products. The average American uses three rolls of toilet paper a week – and major brands’ refusal to create more sustainable products makes consumers unwittingly complicit in flushing forests down the toilet.